how far back should i trim my hibiscus? this photo was taken in summer 08'

we had a couple of freezes down here and it looks like i should chop this beautiful small tree down to a foot away from the ground. this summer it was about 7' tall with lots of flowering branches, but now it looks very sad, but yet there is growth at the base of it, which is about 30" in diameter. i also wonder if it is nessicary to fertilize, and when. i try not to fertilize anything, but i feel that with the soil the way it is around here (shells), that i should try to feed the flowers
yikes!